I notice that those enamoured by the right are-- there is no other way to put it-- insecure. We all got insecurities, but I think the right has managed to tap that and groom them.

The thing with this attitude of feeling special that they work excessively is precisely the right has groomed them to be part of something bigger. And humans, but not all, naturally yearn for social acceptance and wanting to be part of something big. These folks feel that their contribution counts for something. The right has tapped that feeling, but for sinister purpose unfortunately. In the case of your friend, it just so happens that a fake wannabe right wing university, which shall not be named, has a video imploring viewers that work is good and that it is the ultimate goal. It makes you feel special. No buddy, the only person who you make feel special is yourself for grooming individuals to be mindless workers who will not question longer hours with no extra pay.