Tracking Protection has rolled out to one percent of Chrome users.
“Tracking protection” sounds more like “alternative tracking.”
Google’s Privacy Sandbox initiative, just like its name implies, was designed to be an alternative to cookies that will allow advertisers to serve users ads while also protecting their privacy. It assigns users to groups according to their interests, based on their recent browsing activities, and advertisers can use that information to match them with relevant ads.
Lot of time, money, and effort toward a moderate improvement rather than just not perceiving users as products. But…improvement is improvement.
What’s the downside?
Butterbee@beehaw.org 10 months ago
“Tracking Protection” just means they are protecting their exclusivity in tracking you.
realcaseyrollins 10 months ago
Yep
tal@lemmy.today 10 months ago
On one hand, probably an antitrust issue. On the other hand, not sure how popular ensuring a diverse market in tracking tools would be.