More than £2m spent by government on influencers since July 2024

Comments

• 9point6@lemmy.world ⁨50⁩ ⁨minutes⁩ ago

  … Over 26 months

  … Across over 100 influencers

  That’s really not a lot of money when you put it next to traditional advertising costs.

  Now watch the right wing press use this as an attack line because they don’t like new media

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