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How ATSC 3.0 aims to win over cord-cutters in 2026

⁨15⁩ ⁨likes⁩

Submitted ⁨⁨2⁩ ⁨days⁩ ago⁩ by ⁨lostwonder@beehaw.org⁩ to ⁨technology@beehaw.org⁩

https://www.pcworld.com/article/3027740/how-atsc-3-0-aims-to-win-over-cord-cutters-in-2026.html

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Comments

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  • tal@lemmy.today ⁨2⁩ ⁨days⁩ ago

    dtvkit.org/atsc-3/

    ATSC 3.0 allows broadcasters to track consumer viewing habits much like Facebook and Google use today.

    Sure wouldn’t want to miss out on that.

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  • Banzai51@midwest.social ⁨2⁩ ⁨days⁩ ago

    No they’re not. All but one major network DRM’d the whole works in my area. They want to turn OTA TV into Cable/Streaming. FCC should force them to give up the public airwaves leased to them for doing that. Make them broadcast over the internet like every other DRM’d pay service.

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  • cmnybo@discuss.tchncs.de ⁨2⁩ ⁨days⁩ ago

    I lost all interest in it when stations started putting DRM in their over the air channels. It would have been a great upgrade if the FCC would have banned DRM and encryption.

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    • adespoton@lemmy.ca ⁨2⁩ ⁨days⁩ ago

      Seems to me like Pirate Television should be really easy these days….

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      • t3rmit3@beehaw.org ⁨2⁩ ⁨days⁩ ago

        Honestly, operating a private streaming site is much ‘safer’ than pirate VHF/ UHF broadcasts, both in terms of what you’ll get charged with, and how long you’ll remain undetected. VHF and UHF broadcasts are literal homing beacons (and without something to bounce the signal off, very limited in what you’d reach).

        Jellyfin on an offshore VPS, with invite-only accounts otoh…

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  • Quexotic@beehaw.org ⁨1⁩ ⁨day⁩ ago

    Converter box? I literally checked the date on the article, I figured OP was confused.

    Why would I pay money for something I don’t use anyway? Lol.

    I feel they’ve vastly overestimated the market here.

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