Submitted 21 hours ago by Skavau@lemm.ee to Television@lemm.ee
https://deadline.com/2025/05/booming-advertising-tiers-drive-streaming-subscriber-growth-1236405344/
I’ve learned to never hope for the best when it comes to consumers. They have been trained to happily hand over their money and time for worse experiences. They is no breaking point that they’ll come across where they finally stop paying, even if they surpass the ability to even afford it.
It doesn’t matter if Netflix is shitty. They’ll pay for it, because how would they go on without it? They’ll pay more for more ads, and it’ll just be accepted. We here are the minority.
What?
Advertising-supported tiers made up 46% of streaming subscriptions at SVOD platforms that offer both options — with and without ads — at the end of March, up by 33%, or 7 percentage points, year-on-year. Over the past nine quarters, ad plans drove 71% of net subscriber additions for premium SVOD (streaming video-on-demand), according to the latest State Of Subscriptions report from leading market research firm Antenna.
This number wil just go up over time until it's not profitable to offer anything else. God damn it people you're ruining a good thing for me.
Moobythegoldensock@lemm.ee 22 minutes ago
I grew up hearing, “The initial selling point of cable was that it was ad-free, then they started adding ads.”
But the reality now is that they’re offering ads for a couple bucks cheaper, and all my idiot neighbors are foaming at the bit to subscribe, so in a few years there won’t be a market for ad-free anymore.