"We're not blessed with big marketing budgets," Xbox's EMEA marketing lead laments Microsoft's lack of investment

Comments

• scrubbles@poptalk.scrubbles.tech ⁨9⁩ ⁨months⁩ ago

  I work with a lot of ex-microsofters, and this sounds about normal. In Microsoft-land you only get funding if you’re profitable - and even then you need to be wildly profitable. They don’t care about being startup costs, or getting to profitability, if you aren’t right now you’re going to have to beg and plead for funding.

  Of course then they’re immediately surprised that things aren’t just profitable immediately, and take time to build a userbase, and wonder why they’re constantly behind on the latest tech. God forbid they actually invest in promising tech…

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• magiccupcake@lemmy.world ⁨9⁩ ⁨months⁩ ago

  Enough money to buy Activision-Blizzard and Bethesda, but not enough to actually pay for developers or marketing.

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• Tronn4@lemmy.world ⁨9⁩ ⁨months⁩ ago

  But you ain’t got no games Lt. Dan

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  • Kolanaki@yiffit.net ⁨9⁩ ⁨months⁩ ago

    Xbox: No games.

    PS5: No games.

    Nintendo: Games; but even the 10 year old ones are still full price.

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• echodot@feddit.uk ⁨9⁩ ⁨months⁩ ago

  Did they try having some games I might be interested in? I don’t feel like they need marketing I feel like everyone knows about Xbox, then the fact that they exist. The big problem is that I have no reason to buy one.

  At some point have they tried possibly making a decent halo game? Because the recent installments have not been good.

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• Kolanaki@yiffit.net ⁨9⁩ ⁨months⁩ ago

  Really? Cuz I see more Xbox ads than PlayStation or Nintendo ones.

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• dinckelman@lemmy.world ⁨9⁩ ⁨months⁩ ago

  Sounds like the chase for infinitely profitable growth ain’t going that great for them

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• Fiivemacs@lemmy.ca ⁨9⁩ ⁨months⁩ ago

  Does it really need it…the entire friggin world knows Xbox, PlayStation or Nintendo. Basically anything else isn’t worth the effort or its PC. Advertising is such a joke

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  • acosmichippo@lemmy.world ⁨9⁩ ⁨months⁩ ago

    if you’re trying to convince people to buy an xbox instead of a playstation, yeah. And keep current xboxers within the ecosystem. post-purchase affirmation is a big component of advertising too.

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  • style99@lemm.ee ⁨9⁩ ⁨months⁩ ago

    You mean their games are a joke. Hard to imagine someone wanting an xbox over a PS5/Switch.

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