Drop the dead donkey lion!
I don’t like the new design, and I like the old Victorian design.
Helen Edwards, adjunct associate professor of marketing at London Business School, said the rebrand would help to reduce the risk of excluding potential buyers.“The story of it coming from religious belief could put the brand in an exclusionary space, especially if it was to go viral on X or TikTok,” she told the BBC.
When I’m shopping, I definitely look closely at the quote on the can, then look it up, and decide not to buy syrup because it turns out to be a bible verse…
tygerprints@kbin.social 10 months ago
The dead lion logo does make me feel like they're saying, this syrup is made from the excretions of dead animals. It's just weird! The new design is much better in my view, and much more enticing to me as a consumer.
Flax_vert@feddit.uk 10 months ago
It’s a reference to Samson in Judges 14:8-9
tygerprints@kbin.social 10 months ago
Only in the UK would they think that makes an appopriate logo for a food stuff - or maybe in some corners of the US also. Religious folk are definitely very strange people.