While Sony gave the film a promotional push in recent weeks, it seems the film’s dreadful reviews – including a one-star pan from The Independent, who called it “abysmal” – affected cinemagoers’ desire to watch it: Kraven the Hunter had the worst opening weekend of any Sony-produced Marvel film.

I know reviews can have an impact, but these kinds of movies tend to thrive or fail more on the advertising and word of mouth. Otherwise, poorly reviewed movies wouldn’t succeed, and plenty of action movies are wildly successful without positive reviews.