If they can convert purchase within their launcher, they don’t pay Steam their cut. That’s it.
Comment on 2k Launcher has been fully removed from all games
ampersandrew@lemmy.world 3 weeks agoBut see, that’s the thing. They’re just as capable of putting those ads in game too. I definitely would have more visibility on the ads just at the title screen than I would on a launcher I’m clicking through as fast as humanly possible.
Wrench@lemmy.world 3 weeks ago
ampersandrew@lemmy.world 3 weeks ago
That’s against Steam’s TOS, and Valve doesn’t take kindly to that.
curbstickle@lemmy.dbzer0.com 3 weeks ago
Then they’d have to update the actual game, as opposed to just updating the launcher when a change needs to be made.
Updating the launcher is quicker and cheaper.
thedirtyknapkin@lemmy.world 3 weeks ago
yeah, plus there’s only one launcher, and possibly thousands of games.