I think it’s when people who never heard of him or cared what he was doing became aware of his presence and it just expanded the size of the crowds that both love him and hate him.

I think it’s less than it didn’t reveal anything new about him but simply expanded the pool that couldn’t avoid hearing about him. I think this is just the result of him attention seeking and it working. But I do agree that people who cared about Twitter and didn’t care before likely started hating him. But God I hope it’s for more than something petty like that.