Director makes a great film because the want to make a great film. It does so well, Hollywood sees this as a “working formula” and spend millions and millions on market research trying to ensure that they can repeat that working formula again and again. They pass these scripts around to ensure it hits the metrics set out by market research, no one is reading it to see of it is good. Good is subjective, market research is concrete and on paper, connected to profitability.

But movies are art, not fast food. They don’t work like Hollywood tries tomake them work. Good movies are made by good movie makers. The Golden age of TV started by the Sopranos ended when they started telling people like Aaron Sorkin and David Simon to change their scripts to meet market research.