There are probably less than 5 emails in our internal helpdesk queue this month that WEREN’T marked as urgent.

Urgent problems this month include: ‘The glare from my kitchen window washes out my laptop screen’, ‘How do I change the color of my folders icon?’ and ‘Client reports hearing faint mumbling from their org’s landing page’

I handled the last one personally, she had a forgotten tab with a looping podcast playing on very low for the last few days.

When EVERYTHING is urgent, NOTHING is urgent.