Comment on Embracer rolls out new AI policy to 'massively enhance game development' | Game Developer
altima_neo@lemmy.zip 5 months agoThey drank the AI Kool aid are trying to make it sound like they’re boosting productivity and thus their profitability. But we all know it’s bullshit.
Eggyhead@kbin.run 5 months ago
I get the sense from how they operate that Embracer Group generally likes the taste of cool aid.
Voroxpete@sh.itjust.works 5 months ago
Embracer, functionally speaking, have zero understanding of how game dev works. The whole thing is just a massive investment fund. Basically a bunch of rich assholes who bought up every small developer they could get their hands on and then tried to MBA all the numbers up by cutting headcounts and doing other useless metrics driven bullshit. Then when this failed to produce meteoric returns on investment they all went surprised pikachu face.