I recycle my stuff. But if recycling is not done on the supply side, it’s pointless. I can throw my stuff in the right bin, as long as Coca-Cola does not use the material thus collected it can go anywhere, won’t work.

Don’t get me wrong, collective action works, it works very well, but usually not the ones that are lobbied for by big corps creating and profiting off the problem. And there is a ton of money going into telling you and me that “only if we did a bit more”, and “they only do it because there is a demand”.

Corporations act like they are all beholden to the market and making more money on the one side and say that only regulations can stop them boiling us alive, then lobby for deregulation on the other side because only they are moral and good enough to know what to do and “government interference” is just inefficient.

Sorry, rant over.