Ok sure. The grapevine effect. I’m trying to think of how often I’ve seen a movie on a friend’s recommendation. I guess it happens from time to time?

One thing though is that those same entertainment people love to talk about the opening weekend. Isn’t that a bit quick for the friend effect to kick in? I realize that in this day and age of social media, word can spread rapidly. But I for one am not the sort who would just drop everything to go see a movie immediately based on a friend recommending it hours earlier.