The tacticool crowd is ripe for exploitation. You can make anything “tactical” and then boom, they’re in it.

Imagine taking something really cheap like ground coffee (and let’s be real, this is gonna be some cheap shit) and then you put it in a black bag with an all-caps stencil font and a silhouette of a gun, and some people will pay you premium price for it.

Business goes tits up? Slap a sticker on the bag with some floral designs and a picture of an amethyst crystal and now you can recoup it with the crunchy new age health crowd.