They’re likely saying that data collection/analysis on customer’s eating habits is getting to the point that they can almost predict when you’ll be hungry, and the next step is to deliver food to you before you even order it.

If you order a burrito at 11:30 every day, their goal is to have a burrito delivered to your door at 11:30 every day, without you even ordering it.

Which honestly, is kind of terrifying. I don’t want a company knowing my habits so well that they predict what I want and then order it without my consent.