Comment on How common were video game scalpers in the 1990s?
one_old_coder@piefed.social 2 weeks ago
Video games were less popular (less demand, mostly restricted to nerds), etc. The PlayStation changed that mentality a bit, but it was not the 90s anymore.
Apepollo11@lemmy.world 2 weeks ago
The Playstation changed the demographic, but it was towards an older audience.
Sony’s marketing team realised that while kids only got given consoles and games on special occasions, adults can just buy them whenever.
It’s the classic disruption technique - in a saturated market, find an underserved audience and lean into it hard.