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danielquinn@lemmy.ca ⁨10⁩ ⁨months⁩ ago

Nope, it’s the complete opposite.

I can make different choices tomorrow: buy a Ford F-150, swap my heat pump for a gas boiler, and start buying more disposable crap and the resulting impact on the problem would be negligible. It’s nice to think that my individual choices matter, but on the scale that matters, they don’t even move the needle.

The Ford F-150 should be illegal and gas boilers should be banned or at least more expensive than heat pumps. That moves the needle 'cause it’s collectively applied to the wider public and (more importantly) the economy as a whole.

The problem comes with the idea that “I’m one of the people who needs to change, therefore my changing is progress”. While this is technically true, it’s effectively irrelevant because at the scale we’re talking about, individual contributions are statistically insignificant.

This is exactly why companies like BP & Shell have pushed the idea of personal responsibility so hard. They’ve reframed the debate into something about personal virtue rather than collective responsibility to ensure that nothing changes.

It’s one of the most insidious ideas around activism, that “voting with your wallet” works.

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