A game like DBFZ can reach more than 10 million players even with a price barrier, so I can so the rationale for free to play. Personally, I think free to play is a horrible gamble for just about any game these days, regardless of genre, but only 10 characters and an enormous grind to unlock more, I would agree, was a death sentence for this game. Even if they launched with 20 characters, they were never going to get new ones out in this genre with a cadence that resembled League of Legends. And yeah, while the mechanics borrow heavily from some of my least favorite fighting games, they also told me to straight up not bother with it by way of anti-cheat.