They aren’t even getting their target market right, sending me “move-in” offers when I haven’t moved.
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Semi-Hemi-Demigod@kbin.social 2 years ago
This is why marketing is a bullshit job.
Emerald@lemmy.world 2 years ago
AllonzeeLV@lemmy.world 2 years ago
As are sales.
There should be a different name for people at a store that answer questions about a product on request.
No one should be trying to convince anyone to buy anything as a job. What the hell is that? If you make a cool thing, people will come to you. If you don’t, stop trying to pressure people into it.
LufyCZ@lemmy.world 2 years ago
There’s different types of marketing.
One type is awareness marketing, which is exactly the type that’s the furthest from “forcing shit down your throat”.
Then later, when you’re searching for something and see their name, your monkey brain will prefer the “familiar” option.
And tbh I do have to disagree with “people will come to you”, it’s really hard to grow if people don’t know you exist.
AllonzeeLV@lemmy.world 2 years ago
“And tbh I do have to disagree with “people will come to you”, it’s really hard to grow if people don’t know you exist.”
I’m against the concept of unnecessary growth/metastasis. I prefer homeostasis/equilibrium.
Unless you’re bringing something profoundly superior to what exists to the table, there’s no need for a 76th brand of chicken sandwich.
LufyCZ@lemmy.world 2 years ago
What about a thing that would actually change your life for some reason?
Would you prefer not knowing about it?
Of course there’s no reason for the 76th brand of chicken sandwich, but that’s also not what I’m talking about at all.
Marketing itself is fine and a healthy tool for growth, showing ads into people’s eyeholes every chance you get is not.
pineapplelover@lemm.ee 2 years ago
Well in more technologically advanced sales, there are reps who understand the technology deeply and try to explain it to execs and other engineering folk who might be interested. This is a role I find pretty valuable, since some engineers don’t have good communication skills.