As far as I’m aware, they did tons of market research and weren’t ever able to pin down their “target demographic.”
SAAB was a BMW for a lower sticker price.
Comment on Saab or Your mom
Brkdncr@lemmy.world 4 weeks ago
Wasn’t Saab’s primary buying market gay engineers at one point?
AngryCommieKender@lemmy.world 4 weeks ago
lime@feddit.nu 4 weeks ago
architects, i think it was. so yes.
DrBanjo@reddthat.com 3 weeks ago
Loll