I wish I had a good answer. Unfortunately it’s on social media because people believe what they want to a lot of times. I was at a geology conference this one time presenting a poster and was approached by a seemingly nice gentleman. After hearing my spiel he starts lecturing me about how none of this is possible because the Earth is only 6 000 years old. A little bit later I actually got to meet a flat earther in person! The fact that those two people not only hold those beliefs but felt the need to go spread the word at a geology conference is quite confusing to me. When you compound the effects of social media algorithms a lot of people don’t stand a chance.