Which is why so much advertising is geared towards young people. Some a pretty weird, designed to look like TikTok videos. No idea if it works, they give off a “hello fellow young people vibe” to me.

I also notice there’s a lot of Asian representation in the ads I see, and there are a lot of Asians that immigrate to where I live and/or come for university. Makes sense, someone comes to a new country, don’t have any preferences for brands in the new country. If there’s a person that looks like you enjoying a certain brand in an ad, it’s more likely that’s the one you’ll try first.