Yes. Levi’s paid a ton of money to have their name and branding associated with the stadium in Santa Clara, where the 49ers play.

And basically the only tenant in the history of American sporting events to have the power to persuade the stadium owners to cut a deal not to use the official names of the stadiums, which the brand sponsors paid lots of money for, was FIFA making it a condition of hosting the World Cup.

The only branding that survived is on Mercedes Benz stadium in Atlanta, because the logo on the roof is, like, load bearing or something and can’t safely be covered without damaging the stadium.