They release games. Just shitty games and slowly. Doesn’t matter if they can minimize your options. If they control 50% of the market, it stops mattering if their games suck because the options are limited and they can control so much.

And I know there will always be indie devs, but the majority of gamers will buy whatever is marketed most heavily. It makes everything worse for everyone, but Microsoft doesn’t have to work as hard to be competitive.