Those still doing 1080p/1440p gaming get the best of both worlds: high framerates with all the fancy graphics turned on, without needing to rely on frame gen or spend a thousand bucks on a graphics card.

IMO 4k isn’t enough of a qualitative leap to justify all the hacks needed to make it run acceptably on current hardware, let alone the sky-high VRAM costs for that resolution. I’d rather run a game in Ultra quality at 1080p than Medium in 4k.