what i’ll never understand is why companies try to shoot for annoying people, rather than making them happy. Sure maybe something annoying with lodge itself in your mind, but something nice might also lodge itself in your mind in a good way, and you might share the ad with your friends because it’s actually nice.

I can’t recall any bad ads off the top of my head, but the good ones? Those are something that literally become a part of culture, something people 10 years later share with each other.