Had a RPG colleague try and argue that getting data on TV viewers’ habits was more reliable than what Netflix could have on their own users, because “[Netflix] doesn’t know whether the person is actually sitting down and watching, or sleeping on the couch”. I couldn’t get through his thick skull that TV viewers’ habits aren’t magically measured, only a small percentage of homes, usually only in the largest metropolitan city no less, have (or had, in the past) some specific equipment that tracked which channels were being viewed, while any internet service can get super accurate info on their users.