Comment on Sainsbury’s boss defends decision to sell customers’ Nectar card data
Fake4000@lemmy.world 11 months ago
That’s because his/her data isn’t included. The decision would be different if that data included his/her shopping history.
Comment on Sainsbury’s boss defends decision to sell customers’ Nectar card data
Fake4000@lemmy.world 11 months ago
That’s because his/her data isn’t included. The decision would be different if that data included his/her shopping history.
mannycalavera@feddit.uk 11 months ago
That’s no fun for the guardian. Gotta get those clicks with controversial misleading headlines. Totally not a tabloid, totally…
What this article fails to explain is what exactly they are selling and how that is matched up to groups of users. It also fails to explain how advertising is linked to anonymous users at the other end and how throughout all of this it’s just a random ID they are targeting rather than Mr Phillips from Doncaster. It doesn’t explain at all the mechanism to do this because it doesn’t match the narrative they want to push of outrage.
Never stop being the guardian, never stop. 😂🤣😂.
HeartyBeast@kbin.social 11 months ago
It looks like the Guardian is basing this off reports from Dispatches and The Times and iy seems that it's really mot quite clear how it works. Here's the de-paywalled Times report: https://archive.is/s5eDe
Primarily0617@kbin.social 11 months ago
you can't "anonymize" data
ask the people outed as lgbt by netflix's anonymized data set
mannycalavera@feddit.uk 11 months ago
You absolutely can anonymise data.
However it’s also true that of you don’t do it correctly users can be identified. Sounds like Netflix didn’t do it properly. I don’t know, do you have a link I could look at?
Primarily0617@kbin.social 11 months ago
anonymising data is a treadmill problem
what might work now won't hold up to the de-anonymising techniques of a few years from now
so no, you can't really