By that logic it should be around 10B by now
Comment on Can anyone explain why?
babyfarmer@lemmy.world 19 hours ago
Considering half of Gen Z isn’t even legal drinking age yet, this isn’t too surprising.
Otiz@sopuli.xyz 19 hours ago
turmacar@lemmy.world 16 hours ago
People in their 20s tend to buy well drinks and cheap beer unless they’re independently wealthy “somehow” by that point. Older people tend to have more expensive, or at least more specific, preferences.
Raw spending doesn’t mean much in isolation.
kboos1@lemmy.world 18 hours ago
No because the half that currently can’t drink might drink twice as much
cattywampas@lemmy.world 17 hours ago
Plus with declining birthrates in developed countries there are probably fewer overall Gen Z people than older cohorts. So even if they drank at the same rate you could still expect the absolute amount of alcohol consumption to be lower.