This is clever strategy. AMPTP wants the strike to drag on. They’ve said they’re going to continue until people start losing their homes. Now, whether this is bluster or not, they’re going to be in a really hard place if the only people making entertainment are independents, who are suddenly going to become the power brokers. And they’ll stay that way, too. If some indie studio manages to make a hit when nobody else could make a soda commercial, they’ll be revered even after the strike ends. AMPTP doesn’t want that, so this puts pressure on them to cave.