I think among us is a great example of this, to take the first one that got popular. It’s just a form of werewolf, blood on the clock tower, town of Salem, etc. Just distilled and simplified and put onto phones and made accessible. The “gameplay” is that of a board game, just with a few moving pngs. I’d much rather play one of the games I listed above which has more engaging mechanics with the same premise. Among us is hyper simplified, and I believe it relied on social media and the pandemic and an extremely low bar to entry to gain snowballing popularity.

It’s not a “good” game in comparison to most of its competitors at the time. But its competitors weren’t as conducive to social media reactions and didn’t have that spark of luck at just the right time to start snowballing, or lacked the accessibility of simple mechanics.

I typically do not play these games, but I see a new one on a daily basis. The problem with naming and blaming is that someone who sees something they don’t like doesn’t investigate further, but starts to notice trends and patterns over time of the same “type of stuff” on their social media feeds over time.