Comment on How does internet advertising work? Where is all the money coming from? More...
spankinspinach@sh.itjust.works 1 day agoPsychological safety in play ^^ humans are animals, we trust what we know, fear what we don’t. All of marketing is geared to that simple fact
JohnnyEnzyme@piefed.social 1 day ago
Well, there’s reasonable animal fear in terms of dangers and potential dangers, but when you’re talking about products? I’d think that curiosity is more common in such scenarios. Then again, maybe I’m once again overestimating sapiens.
spankinspinach@sh.itjust.works 1 day ago
Fear may be better said as “the unfamiliar”, but unfortunately I’m confident in this point haha. Did a psych degree, and basically our reptilian brain (fight/flight/flee centre) makes those snap decisions based on previous experience (familiar: friend or unfamiliar: foe?). We can relatively easily override it (e.g. curiosity about the newest swiffer), but if we don’t know to do that, our brains default to “oh I’ve heard of that one before, is friend”
JohnnyEnzyme@piefed.social 1 day ago
Well, I don’t know what you’re doing with that spinach over there, but yeah, makes sense to me. We have a natural bias towards the familiar & repulsion towards the unfamiliar, even in trivially-important matters, no doubt much like other advanced life on the planet. #2 on Maslow’s Hierarchy, I guess.