Psychological safety in play ^^ humans are animals, we trust what we know, fear what we don’t. All of marketing is geared to that simple fact
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Rhynoplaz@lemmy.world 1 day ago
Advertising creates a presence. They don’t think any one as is going to convince you to buy it, and they know that after watching the ad enough times, it’s not going to get any more convincing, but when you are in need of their services, you’ll be looking at their brand and a competitor, and odds are, if price and everything else are the same, you’ll buy the brand you recognize.
spankinspinach@sh.itjust.works 1 day ago
JohnnyEnzyme@piefed.social 1 day ago
Well, there’s reasonable animal fear in terms of dangers and potential dangers, but when you’re talking about products? I’d think that curiosity is more common in such scenarios. Then again, maybe I’m once again overestimating sapiens.
spankinspinach@sh.itjust.works 1 day ago
Fear may be better said as “the unfamiliar”, but unfortunately I’m confident in this point haha. Did a psych degree, and basically our reptilian brain (fight/flight/flee centre) makes those snap decisions based on previous experience (familiar: friend or unfamiliar: foe?). We can relatively easily override it (e.g. curiosity about the newest swiffer), but if we don’t know to do that, our brains default to “oh I’ve heard of that one before, is friend”
JohnnyEnzyme@piefed.social 1 day ago
Well, I don’t know what you’re doing with that spinach over there, but yeah, makes sense to me. We have a natural bias towards the familiar & repulsion towards the unfamiliar, even in trivially-important matters, no doubt much like other advanced life on the planet. #2 on Maslow’s Hierarchy, I guess.
TARgz@lemmy.world 1 day ago
And a new ad for the thing you’ve already bought can reassure you that you’ve made the right choice. Going forward, you’re more likely to stick to that brand and for adjacent products.
loutr@sh.itjust.works 1 day ago
IIRC that’s the whole point of luxury car commercials during half-time breaks. 99% of watchers can’t afford one, but the ad is there to remind the owners of that very fact.