If it’s not “baked in” to the video, then it seems like it should be trivial to detect and block the ad… Ugh, or else it’s literally new technological horrors beyond my comprehension, which is also very possible.
Comment on Amazon develops methods for inserting ads onto any flat surface in an existing video
nullroot@lemmy.world 4 days ago
It doesn’t appear they’re doing live recoding of the video, they mention how intensive that is, so the overlay is likely just some js fuckery is my guess. Also the setup is a cooking show filmed from a single camera angle with limited panning. I don’t think this will be hard to block and I don’t see it invading many videos just yet.
bcgm3@lemmy.world 4 days ago
nullroot@lemmy.world 4 days ago
I doubt the latter, no one wants to do on the fly recoding video, it would absolutely eat up so much compute along with any semblance of a sustainable business model… Who am I kidding, the ai bubble is exactly this -.-
Acamon@lemmy.world 4 days ago
Its definitely just proof of concept for now, but it seems a grim, if inevitable, step in the war of ads vs adblockers.