Comment on Have you noticed the new way of promoting horrible food by telling you it has lots of protein
SippyCup@lemmy.ml 11 hours agoIt’s particularly bizarre this time, it seems to have infected the home cook space too, every other recipe is about maximizing protein intake. I’m not sure where the sudden obsession came from and I have yet to find anyone who can give a clear even somewhat verifiable answer.
frog@feddit.uk 8 hours ago
I’m gonna guess the protein powder industry sponsoring fitness and food influencers.
Look how many recipes have protein powder in them.
Next up creatine powders. “Have you heard creatine, protein doughnut bites?!”