dhork@lemmy.world 5 days ago
I think you are confusing what the purpose of media is. You think the media exists to keep the public informed. When, in fact, the corporate media in the US exists to sell ad space. You are not the customer, you are the product. Just like a chicken farm doesn’t exist for the benefit of the chickens.
So, as such, the job of the media (especially TV media) is to grab your attention so thoroughly that you stay for the ads. This creates a fine line between reporting on hyped-up scandals and ignoring larger systemic faults that might make viewers themselves feel targeted. It means that once a particular narrative is seen to grab attention, everyone runs with it. However, that narrative can’t go too far in turning off people on one side of the issue unless the “news” outlet aims to only cater to the other side.
This also, to some extent, explains the same washing of the President that is currently going on. This President is a thin-skinned crybaby, and will whine about any little thing. And his supporters follow his every word like a new Messiah. News outlets who want to cultivate a broad viewership base (to sell them ads, of course) can only go so far with certain storylines before his followers change the channel. (Of course, the joke is on these news outlets. No matter how they try to comply in advance, the fascists will come for them eventually…)
Asafum@feddit.nl 5 days ago
This is literally why the media can seem so biased in the US, because to a large extent it is. They have a market audience they’ve decided to create content for, there is an intended audience. It’s not entirely what one side or the other would believe: biased to manipulate but more like biased in that they aim for a specific audience to serve ads to.
Doomsider@lemmy.world 5 days ago
Media does not find or aim for a specific market. They create it through propaganda. This is not media catering to groups, it is media creating groups. This is the feedback loop. While there may have been some original audience to cater to at some mythical time we are far beyond that now.