Does Nintendo not sell at a loss?
Comment on Valve's new hardware will NOT be loss leaders
Cethin@lemmy.zip 1 day agoConsole manufacturers haven’t sold at a loss in a long time.
I agree, it won’t be huge gains directly for them, but even moving people off of Windows benefits them by removing control a competitor (Microsoft) has. I somewhat agree that it won’t be sold at (much of) a loss, but maybe at cost. I’m sure they expect manufacturing prices to go down over time, and engineering was a one-time investment, so sold just below cost doesn’t seem unreasonable to me at launch, which then becomes at cost or above in the future.
This all depends on if their goals for it are short-term or long. Historically, they seem to target long-term. That’s why I think it’ll be as low as they can make it, which they also said they’re doing by only having 8GB VRAM as cost savings. They want to drop the price as low as they can to compete. They won’t compete at $1k. I doubt they’d compete at $600-700. I suspect they’re targeting $400-500, which seems like a reasonable cost for the hardware too.
crmsnbleyd@sopuli.xyz 15 hours ago
sugar_in_your_tea@sh.itjust.works 6 hours ago
They tend to at first launch. This article says it took 6 months for the PS4 and a bit longer for the PS5 to stop selling at a loss. It’s no longer the whole product lifecycle, but they are still sold at a loss at least at the start. I think that implies that hardware sales aren’t a major profit center.