That’s why a lot of folk - okay a tiny amount of dedicated folk - are switching to open source alts or self hosting their own to maximise privacy and actually own their digital media, while keeping some of the comforts of modern technology.

I use a basic SMB shared drive as my own ‘cloud’, and (Android) FolderSync to periodically sync my phone’s folders to it. I then back up that folder to a memory stick. But I’ve been experimenting with something that gives you the true UX of a cloud service - NextCloud. It’s good.

Microsoft has been making a lot of anti-consumer moves recently, so it feels even more necessary to cut off dependency to them and the other giant megacorps.