Sure. But a lot of the marketing is geared towards younger people unfamiliar with the service. I remember getting deluged with ads my freshman year of high school and again my freshman year of college, for instance.
They’re banking on their unsubscribe process being so obnoxious that they’ll lose fewer people than they gain, year to year. And given the steady growth of revenues for these programs, it appears to work over the long term.
Yeah, you’re pissing people off. But when everyone operates this way, it just becomes the standard for accessing this form of entertainment. Like ad reels before a movie starts. “Well, I just won’t go to the movies!” is a hollow protest in the midst of the crowds of people fighting to get into the theater.
MentalEdge@sopuli.xyz 3 weeks ago
Ok?
It’s not sustainable. Tricking people faster than they wise up to your BS is not a business model that leads to a healthy content, customer base. And if it’s what EVERYONE does, you get an unhappy SOCIETY.
No-one will enjoy where that leads, and is already leading.
It’s a ratcheting mechanism. Unless something about capitalism changes SIGNIFICANTLY the masses will simple become angrier and angrier.
UnderpantsWeevil@lemmy.world 3 weeks ago
In the same way that slot machines and roulette wheels aren’t sustainable, sure. Once you figure out they’re a scam, you stop playing them.
But you don’t need to trick all the people all the time. You just need to trick enough people to turn a steady profit. Firms like Microsoft and EA have figured out a formula that’s worked for a long time and now they’re just running the playbook. Like any good bookie in Vegas, they make money off the suckers. And they reinvest a sizeable chunk of their profits into marketing to bring in new marks. And there’s always new marks.
There will be a dozen senior executives in a VIP lounge absolutely enjoying where this goes in another five or ten years.
MentalEdge@sopuli.xyz 3 weeks ago
If your market is small enough.
You bring up gambling. It’s de-regulation and consequent proliferation via online gambling has made the problems it causes more likely to be addressed than ever.
The bigger your market grows, the more aware the cultural zeitgeist becomes, the more likely you are be ousted entirely.
A bookie in Vegas could keep running their casino forever, because there didn’t use to be a casino in every persons pocket, that might’ve already taught every new mark to be wary.
UnderpantsWeevil@lemmy.world 3 weeks ago
You’d like to think so. But look at Robinhood. Five years ago, everyone was screaming about how it was a rigged game. Citadel Investments was manipulating the options markets. Fidelity was getting insider deals. Everything was rigged. People needed to protest. Close out your account. Yadda yadda yadda.
What happened after that? As far as I can tell, Robinhood is more popular than ever. They’re certainly more profitable than ever. There was never any reform or regulation. Mostly, Reddit and similar big name social media firms just purged all the whinners and inflated the profiles of the shills and hacks.
DraftKings has been making money hand over fist. They’re desperately trying to find new things for people to bet on. This isn’t one bookie in one city, it’s an international conglomerate that’s expanded its market share around the globe. It is a worldwide bookie.
No shortage of marks. They all keep coming back.