Comment on Xbox consoles are now getting a fullscreen Xbox Game Pass Ultimate ad at boot, just a day after a 50% price hike was announced

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UnderpantsWeevil@lemmy.world ⁨18⁩ ⁨hours⁩ ago

Sure. But a lot of the marketing is geared towards younger people unfamiliar with the service. I remember getting deluged with ads my freshman year of high school and again my freshman year of college, for instance.

They’re banking on their unsubscribe process being so obnoxious that they’ll lose fewer people than they gain, year to year. And given the steady growth of revenues for these programs, it appears to work over the long term.

Yeah, you’re pissing people off. But when everyone operates this way, it just becomes the standard for accessing this form of entertainment. Like ad reels before a movie starts. “Well, I just won’t go to the movies!” is a hollow protest in the midst of the crowds of people fighting to get into the theater.

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