I was thinking about this deal and… I guess it makes sense the Saudis want in on the gaming industry. I recall a long while ago an old article about the industry (probably second hand via Polygon) that noted just how much Saudis whale on mobile and loot box games. It was so disproportionate, their nobility was like 2% of a mobile title’s revenue… literally just a few big families.

So my thinking is, EA, being the kind of shitty company it is, is actually probably pretty popular among Saudi nobility. That and FIFA, of course — imagine pay to win when you have infinite money.