The bully part comes in when YouTube music is rolled into the cost. I would pay for youtube premium if all I got was a premium YouTube (and therefore the price was substantially lower). But what they’re doing is leveraging the popularity of YouTube to try and force the bolstering of YouTube music subscribers. Furthermore, they are currently increasing the price for premium in several markets. So the already too high cost is temporary at best and nearly guaranteed to go up even further with absolutely no increase in benefits. Paying to remove ads seems fine, but what they are attempting to do goes beyond that simple quid pro quo. They are being coercive and indirect to a degree I find unethical. Thus, bully.