Comment on McDonald’s CEO is grappling with a ‘two-tier economy’ as he slashes prices on value meals—and signals backing for a minimum wage increase

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_g_be@lemmy.world ⁨1⁩ ⁨day⁩ ago

It just isn’t gamification to distribute coupons digitally though. That isn’t what gamification is.

I’m not trying to suggest that distributing the coupons digitally is the gamification, I’m arguing that the shift to app only coupons and ‘rewards’ and ‘app exclusive deals’ overall is a form of gamification.

You’re boasting about how you min-maxxed their system, you’re gonna tell me that they didn’t find a way to lure you in with a bit of dopamine when you think you’ve found a hack?

I remember a couple years back the limit to app coupons was once per day and they’ve changed it to 15 minutes. All of these coupon restrictions are arbitrary, they control the whole system.

A set of rules that can be applied. takes advantage of human desire to optimize. sounds like gamification to me

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