Comment on Discoverability is the industry’s "Achilles’ heel," marketing survey finds
Katana314@lemmy.world 4 days ago
I would hope most of the industry learned a big lesson from Apex Legends. The day before its release, no one knew of its existence. The sole reason that it blew up was because it was fun.
Viral sharing of interactivity is likely the most cost effective way to run a marketing campaign for games - not bus ads, pre-order hype, etc. In other words, Make good games.
ampersandrew@lemmy.world 4 days ago
Good games fail to make their money back all the time. It’s not just enough to make a good game. In the case of Apex Legends, a game that needs to keep you playing long term at the expense of others, it needed to not only be good but also be earlier to market than its competitors, which is impossible to plan for. It’s success involves a lot of luck, too, and using it as an example is survivorship bias.