Its a fundamental mindset that goes into pitch meetings and the like.

Its the same idea behind game design/balance. If you listen to The Gamers, everything will be insanely OP and there will be no curve or balance at all. When the reality is they DO want that balance even if it means their favorite gun is slightly nerfed. But it will basically never be what they actually say when asked “what do you want?”

And same with franchises. People will always say “I want a game where I am Han or Luke” or “I want another KOTOR” and so forth. When the reality is that they don’t actually know what they want.