Comment on The 'deprofessionalization of video games' was on full display at PAX East
lvxferre@mander.xyz 2 days ago
as Rigney defines it, deprofessionalization is […]
- The older games are not “overperforming”. The newer games are underperforming.
- Large studios are “struggling to drive sales” because customers take cost and benefit into account.
- The success of those solo devs and small teams is not “outsized”, it’s deserved because they get it right.
What’s happening is that small devs release reasonably priced games with fun gameplay. In the meantime larger studios be like “needz moar grafix”, and pricing their games way above people are willing to pay.
More than “deprofessionalisation”, what’s primarily happening is the de-large-studio-isation: the independence of professionals, migrating to their own endeavours.
Also: “deprofessionalisation” implies that people leaving large studios stop being professionals, as if small/solo devs must be necessarily amateurs. That is not the case.
Deprofessionalization is built on the back of devaluing labor
And he “conveniently” omits the fact that most of that value wouldn’t reach the workers on first place. It’s retained by whoever owns those big gaming companies.
And people know it. That’s yet another reason why they’d rather buy a game from a random nobody than some big company.
As A16z marketing partner Ryan K. Rigney defines it […]
Rigney offered some extra nuance on his “deprofessionalization” theory in an email exchange we had before PAX. He predicted that marketing roles at studios would be “the first” on the chopping block, followed by “roles that seem replaceable to management (even if they’re not).”
Emphasis mine. Now it’s easy to get why he’s so worried about this process: large studios rely on marketing to oversell their games, while small devs mostly reach you by word-of-mouth.
Something must be said about marketing. Marketing is fine and dandy when it’s informing people about the existence of the goods to be bought; sadly 90% of marketing is not that, it’s to convince you that orange is purple.
My PAX trip validated my fear that three professions are especially vulnerable in this deprofessionalized world: artists, writers, and those working in game audio or music.
Unlike marketing teams, I’m genuinely worried about those people. I hope that they find their way into small dev teams.
Chronographs@lemmy.zip 2 days ago
I’d add that it’s not that larger studios want more impressive graphics that’s the problem but that their games are often monetized to hell and designed by committee to be as marketable as possible instead of being someone’s vision brought to fruition.
lvxferre@mander.xyz 2 days ago
And because this sort of big business often focuses obsessively on what can be measured, ignoring what cannot be. Even if the later might be more important.
You can measure the number of vertices in a model, the total resolution, the expected gameplay length, the number of dev hours that went into a project. But you cannot reasonably measure the fun value of your game; at most you can rank it in comparison with other games. So fun value takes a backseat, even if it’s bread and butter.
Chronographs@lemmy.zip 2 days ago
Yeah corpos love their metrics - even though as soon as you measure them they cease to be useful as people will be gaming them. Not to mention they can only show a small part of what is actually happening.