Comment on Ori studio in crisis: No Rest For The Wicked could be their final game
SkunkWorkz@lemmy.world 12 hours agoSteam is a marketing machine. The developers just need to do the leg work first. Steam will heavily promote games that have high wishlists and sales momentum. All those personalized recommendations you see on Steam is Valve doing marketing.
p03locke@lemmy.dbzer0.com 9 hours ago
It’s not one you should rely on. People don’t stare at their Steam page every day.
This should have been promoted through the usual YouTube and Twitch channels. Find all of the YouTubers that review indie games and start sending emails.
SkunkWorkz@lemmy.world 7 hours ago
Yes of course you have to market outside of Steam. But actually most traffic to the game page will come from people discovering it through Steam. Especially for an indie who can’t afford a traditional marketing campaign. A feature on the front page will blow the traffic you’d get from a Tuber or Twitch play out of the water. But you’d only get featured if you have high sales momentum or high wishlists before launch. That’s what the pre launch marketing campaign is for. Getting on YouTube and Twitch channels is just to get the snowball rolling. The rest comes from the Steam algorithm and word of mouth.