Comment on Microsoft is raising prices on Xbox consoles, controllers, and games worldwide
UnderpantsWeevil@lemmy.world 4 days agomainleaf.com/how-much-does-it-cost-to-market-a-vi…
As a rule of thumb, you’re looking at 25-50% of a AAA game’s budget going to advertising. So a $40 game becomes an $80 game in large part because the publisher is putting out $10Ms-$100Ms just to raise name recognition and build hype.
MajesticElevator@lemmy.zip 3 days ago
Except that if no advertising is done, the game’s sales are probably a lot lower (which is why they do it). If the game doesn’t do well initially, it’s less likely that you’ll find it years later as well