Comment on Microsoft is raising prices on Xbox consoles, controllers, and games worldwide

• UnderpantsWeevil@lemmy.world ⁨1⁩ ⁨month⁩ ago

  mainleaf.com/how-much-does-it-cost-to-market-a-vi…

  As a rule of thumb, you’re looking at 25-50% of a AAA game’s budget going to advertising. So a $40 game becomes an $80 game in large part because the publisher is putting out $10Ms-$100Ms just to raise name recognition and build hype.

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  • MajesticElevator@lemmy.zip ⁨1⁩ ⁨month⁩ ago

    Except that if no advertising is done, the game’s sales are probably a lot lower (which is why they do it). If the game doesn’t do well initially, it’s less likely that you’ll find it years later as well

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